TikTok is a platform that can bring enormous exposure to your business if you find the right influencers to work with. Finding an appropriate candidate can be a tough challenge: there are many factors to consider, such as their engagement rate, audience demographics, alignment with brand values, and more.
You’ll need to pay attention to several metrics in the influencer selection stage. Once you find suitable creators, how will you measure performance of branded content on the go? How will you know whether the influencer performs as expected and isn’t wasting your time (and budget)?
To keep tabs on each influencer and analyze their account data manually would be an exhausting and time-consuming task. However, this is a crucial part of any successful campaign as it allows you to redistribute resources and achieve the best return on your marketing spend.
To help you deal with all that data, here’s a list of 11 TikTok influencer analytics tools that will no doubt make your life easier.
- HypeAuditor
- Kolsquare
- InfluenceGrid
- Inbeat
- Popsters
- Pentos
- Melody Socials
- Analisa
- TikTok Analytics
- Exolyt
- Quintly
HypeAuditor
The first TikTok influencer analytics tools to look into is HypeAuditor. It has an impeccable search engine that helps you find the best creators for your campaign based on a comprehensive menu of 16 search criteria.
The tool also offers in-depth audience analysis, an engagement rate calculator, and account quality scores, which quickly give you an indication for the quality of any creator’s profile (which you can use to avoid fake influencers).
Plans
Free:
- Instagram, YouTube, TikTok and Twitch analytical reports (only linked accounts).
- Advertisers Dashboard.
- Discovery filters (top 3 results).
- Progress tracking.
- Campaign tracking (limited metrics view).
Pro (from $299 per month):
- Analytics report on all accounts.
- Downloadable Advertisers Dashboard.
- Discovery API.
Kolsquare
Kolsquare is up next. This tool offers analysis on an impressive 1.5 million influencer profiles with detailed data on their accounts. You can filter your search based on the creators’ location and other key criteria, and check the engagement rates report of the profiles you’ve pre-selected to guide your decision. However, this tool is clearly on the pricy side!
Plans
Free:
No free trial available.
Pro (€9,000 or €18,000 per user per year):
- Analytics and RoI Tracking.
- Campaign Management.
- Faceted Search/ Filter.
- Influencer Discovery.
- Influencer Relationship Management.
InfluenceGrid
InfluenceGrid is a tool that provides advanced filtering options. This helps marketers find just the right creator who can bring their brand the engagement and exposure it deserves.
There’s a slight downside to InfluenceGrid though: the company is still building its influencers database, so it’s considerably smaller than some of the alternatives for now. However this smaller number is due to the extensive quality checks conducted on each creator profile. This in turn provides brands with a high quality matching system for their campaigns.
Plans
Free:
- Only first 5 results visible.
- Followers and engagement influencers report.
Pro (from $30 per month):
- Unlimited searches.
- Full influencer report.
- Export 500+ influencers’ data per month.
- Followers filter.
- Engagement filters.
- Audience filters.
Inbeat
Even though this is a smaller influencer search tool, Inbeat is very valuable. The company behind it started with a database of over 120,000 accounts and is regularly expanding it, while keeping it as high quality as possible and only displaying verified accounts you can more easily trust. Inbeat also offers a TikTok audience analyzer to help you find the right talent for your influencer marketing campaign.
Plans
Free:
All paid plans are available for free with limited functions, namely no ability to export profiles and limited database access.
Pro (from $35 per month):
- Instagram Database.
- TikTok Database.
- Live Search Filters.
- 100 Contact Exports/ month.
- 2 Concurrent Campaigns.
- 1 Client Account.
Popsters
If you’re looking for a tool to compare multiple influencers profiles efficiently, then Popsters’ TikTok analytics tool might be a good choice. It lets you analyze up to 10 accounts at once and compare their posts via activity charts sorted by dates and engagement.
Another cool feature in this tool is an engagement rate calculator based on hashtags. Popsters’ free trial lets you try all available features, so you can play around before signing up for the paid plan.
Plans
Free 7-day trial:
- 1 User.
- 1 Social network.
- 10 trial analyses.
Pro (from $9.99 per month):
- 1 User.
- 1 Social network.
- 30 day of unlimited analysis of the chosen social network.
Pentos
Pentos lets you monitor your TikTok campaigns by user, hashtag, song, and video. Its engagement rate calculator is extremely helpful, especially for “challenge” type campaigns, since you can categorize content based on specific sounds. However, keep in mind this tool doesn’t update data in real-time but on a daily basis.
Plans
Free 14-day trial for different plans, including:
- 50 trackers.
- 50 viral alerts.
- Unlimited historical viral chart.
- Unlimited historical trending chart.
Pro (from $49 per month):
- Unlimited video trackers.
- Tracks 1 account, 10 hashtags, 10 sounds.
- Daily trending email.
Melody Socials
Speaking of real-time updates, Melody Socials is a tool that provides this. It makes it simple to discover new trending profiles with its TikTok audience analyzer and engagement rate calculator. The tool’s user interface is easy-to-use even for newcomers.
Lastly, the company offers a 30-day money-back guarantee, so go ahead and check out whether it’s the best option for your TikTok influencer analytics.
Plans
Free:
No free trial option, but all the Pro plans include the 30-day money-back guarantee with no usage or access limitations.
Pro (from $199 per month):
- Search by similar profiles.
- Search by hashtags.
- Search by sounds.
- Filter by location.
- Run one search at a time.
Analisa
Analisa offers detailed profile analysis, including follower demographics and authenticity checks. You can also use the tool for campaign reporting or filter by hashtags and handles.
Once you pick an influencer, Analisa will provide you with all essential metrics such as likes, comments, engagement and share rates. All this data is packed into a comprehensive report containing all the crucial details you need to make an informed choice.
Plans
Free
Free trial is available only for Instagram.
Pro (from $69 per month):
- Unlimited Profiles & Hashtags analytics.
- Historical Post & Activities over set time period on Instagram only (TikTok available on more premium pans).
- Analyse up to 5,000 posts per Instagram profile, and recent post on TikTok accounts.
- Analyse up to 1,000 posts per searched hashtag on Instagram, and recent posts on TikTok.
- PDF export.
TikTok Analytics
Clearly, we can’t miss the analytics section of the TikTok app itself. This tool is only available to users with a Pro account, and gives insights about engagement rates and user interactions on your own account. It’s targeted at individual creators or owners of branded accounts, so you can’t use this feature to analyze other accounts.
You can check your followers’ location, demographics, gender and favourite videos reports. This data will show how your audience evolves over time and what content they’re most interested in, so you can adjust your content for maximum engagement.
Plans
Free:
No free trial available.
Pro (free to switch):
- Average engagement rate per video.
- Total likes.
- Total number of videos posted.
- Average likes per video.
- Average comments per video.
- Total number of accounts followed.
Exolyt
Exolyt is another TikTok analytics tool that enables marketing managers to improve the performance of their advertising campaigns. It includes detailed analysis on competitors and similar accounts. You can check accounts based on their follower counts, video views and comments; or use the engagement rate calculator to find influencers who match what you’re looking for.
Exolyt has a free version that covers the essential TikTok insights.
Plans
Free 7-day trial:
- Ads inside the tool.
- 1 favourite profile.
- 4-day history.
- Basic statistics.
Pro (from €49 per month for creators, €199 for brands and agencies):
- Unlimited account tracking.
- Hashtag and sound tracking.
- Social listening.
- Folder structure to organize and compare content.
- New followers per post estimations.
- Organic campaign tracking.
- TikTok competitor comparison
- Export to CSV.
Quintly
Finally, Quintly is a social media analytics tool that analyses influencers’ profiles and their competition. One of the best things with this tool is that reports and metrics are all customizable, so you can organize them in the way you want. As for more technical use cases, Quintly supplies a fantastic API that makes any integration fast and easy to set up.
Quintly’s pricing is entirely based on the number of users, as all features are included regardless of which plan you choose.
Plans
Free:
No free trial available.
Pro (custom plans from $315 per month):
- Unlimited access to all features.
- Advanced analytics across social platforms.
- Advanced customization based on your specific goals.
- Automated reports.
- Pre-defined dashboards.
- Dedicated support and guided onboarding.
- And more.
So, which TikTok influencer analytics tool shall I pick?
Those are some of the top TikTok influencer analytics tools that will save your precious time. Use them to inform which creator is best suited for your next campaign, and track results on an ongoing basis.
Choosing the right creator is the first step to a successful TikTok advertising campaign. You should be very careful when sourcing TikTok creators to promote your brand, using multiple search criteria to narrow down your options, collecting references and vetting them properly.
Doing all this on your own would be very time-consuming and labour-intensive, though.
Why not let us at TIKTAL handle all this work for you, and set your brand up for success on TikTok? Contact us today, we’d love to chat!