Are you having a hard time trying to grow your TikTok account? Still dreaming your content goes viral some day? Feeling stuck and don’t know what else you can do?
You’re in the right place. Here are a few content planning tips and tricks to help you grow on TikTok.
Top tips for planning your content
Posting schedule
When’s the best time to post on TikTok? Many new creators are looking for a silver bullet, the optimum time to post that will guarantee tons of views.
The truth is, there is no exact science behind this. Sure, you can follow the usual recommendations you find on blog posts, but if it doesn’t turn out as planned, no big deal. Here are some reasons why recommended times to post might no work for you:
Location
You should check the post’s origin and adapt the recommended time slots to your time zone.
Outdated information
Most blog posts aren’t updated frequently, but the best time to post will evolve all the time just as the behavior of TikTok users changes. Plus, the TikTok algorithm is constantly learning and adjusting to serve the most relevant content to viewers at the best times.
Hashtags
Yes, you might have posted at a good time to capture your audience, but did you add the most relevant and trending hashtags in your caption? Never underestimate the power of hashtags! The right mix of popular and niche-specific hashtags relevant to your content can push it into more users’ For You feeds.
So, how can you find the best timings for your posts? Study your account’s analytics. TikTok analytics will show the time slots when your audience is most active and likely to consume your content. Experiment with posting at different times every day for at least a month, so you get a good idea of what works best.
Open up a spreadsheet and log the day, time, caption and hashtags used, and type of content for each video. Then track the number of views over the weeks for each. Review the end result to adjust the timing of your next posts, and keep monitoring this as you go.
Consistency
Post content every day and multiple times a day is absolutely key to capture your share of views on TikTok. You might be thinking you don’t have enough content or that you can’t come up with something new every single day. Plus, you might not feel like creating anything on some days or have the time to do so due to your other commitments.
This is why you need to plan your content carefully in advance.
Just pick a day of the week where you can sit down and brainstorm ideas for the coming week or two. Doing so will help you stay on top of your every week and grow your TikTok account consistently.
Type of content
Importantly, the kind of content you make should be fun and interesting to you. If your videos are about topics you don’t genuinely care about, the process will feel like a chore and you’ll quickly burn out. Avoid trying to hard and keep it light!
Also remember you can switch your content’s duration anywhere from 15 to 30 seconds, a minute, or even up to a few minutes. Add variety to spice things up in your creative process.
Here are the top types of short-form content to give you some ideas for your first brainstorm session:
- Dance Videos
- Song Imitations
- Dialogue Reenactments
- Charming Animal Videos
- Showcasing Art
- Unboxing Videos
- Packing Packages Videos
- Satisfying and Calming Videos
- Cooking Videos
- Science Experiments
- Makeover or Makeup Videos
- Tutorials
- Collaborations
- Workout Videos
- Daily Life Vlogs (more suited to the 3 minute format)
Trend search
In order to avoid too much similar-looking content, stay on top of the latest trends and find new ways to create around your niche.
You can include trending hashtags, sounds and tracks inside your video. You can also remix other creators’ popular content by incorporating it inside your own videos.
Here are some ways to quickly check what’s trending on TikTok.
Creative Center
TikTok’s Creative Center shows you a ranking of the top hashtags, sounds, creators and specific videos. It’s a great source of inspiration!
Discover tab
Exploring the discover tab inside the app can also give you ideas for your next piece of content – look out for challenges and catchy dance routines.
For You page
Your For You page is the best place to discover trends that are relevant to your own interest. Since your audience is likely to share similar interests, it’s a fantastic place to get inspired.
Sound check
When you come across a new sound on your feed, click on the sound and check how many videos use it. If the sound has fewer than 50,000 uses, that’s good news! The fact that it shows on your For You page means it has the potential to go viral anytime soon, but it’s not over used yet. Use this to your advantage by including it in your next video right away.
Popular TikTokers
Study popular TikTokers and analyze what kind of content they put out. They’re on the top of the game, so they know what to do.
Remember to always put your own spin on trends, as simply copying or overusing them will likely not make you go viral!
Tools to plan your content
Scheduling tools
Sometimes, life can get in the way of posting your videos on time. To avoid mishaps, you can use TikTok’s build-in scheduling feature. But if you want to be super efficient, schedule multiple posts at once and across social media channels, use a scheduling app such as one of the below.
Loomly
Loomly helps manage not only your TikTok but also your Instagram, Twitter, and Facebook accounts. It also provides inspiration for your next post based on trending topics, best social media practices, and even RSS feeds. Cool beans!
Loomly Pricing: starts at $25/month.
Crowdfire
Similar to Loomly, Crowdfire can help you discover new content ideas and schedule content across multiple social media platforms.
Crowdfire pricing: starts at $7.48/month and also has a free plan including up to 3 social accounts.
Paper Planners
If you prefer having everything down on good ol’ paper, get yourself a nice paper planner! Etsy has multiple TikTok content planners that you can buy, download, and print out. Or you can make your own.
Bonus: save time and money – download this FREE TIKTAL Paper Planner!
Spreadsheets
Spreadsheets are the most inexpensive way to organize your TikTok content. You can sort content in separate excel sheets, use different colors to make tabs easy to navigate, or use Google Sheets to collaborate and share ideas with others. This comes in handy when you have others working on your content, such as virtual assistants.
Conclusion
Growing your TikTok account starts with efficient content planning. Don’t skip this step and take some time upfront to get your process right. Then stick to it, and you’ll no doubt see the fruits of it if you remain consistent.
What are you waiting for? Analyze, plan, schedule, post, and start growing your TikTok account now! Check out our other top tips for growth and of course, get in touch if you need any help.