Influencer marketing is now one of the most efficient marketing channels for brands and businesses of all kinds. The industry is now worth over $14 billion, and shows no signs of slowing down. TikTok is one of the newest and most promising platforms for influencer marketing that brands can no longer ignore. Just as different […]
Influencer marketing can bring incredible results for brands that know how to use it the right way. If you find the right creator to work with, pick the right platform and choose the best content strategy, you can quickly maximize your marketing RoI. TikTok is now the hottest platform to take your brand to the
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TikTok is a platform that can bring enormous exposure to your business if you find the right influencers to work with. Finding an appropriate candidate can be a tough challenge: there are many factors to consider, such as their engagement rate, audience demographics, alignment with brand values, and more. You’ll need to pay attention to
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TikTok’s user base has grown massively since its inception, and the trend is only expected to continue. Notably, it’s primarily younger demographic has significant potential for brands: Gen-Z users make up roughly 40% of TikTok’s audience. Their combined purchasing power? A whopping $143 million. With this comes a huge opportunity to to gain exposure to consumers by
Need to come up with a list of potential TikTok influencers for an upcoming marketing campaign, but don’t know where to start? As a marketer new to the TikTok game, the first and most important thing to focus on is pick the right TikTok influencers for your brand. Once you’ve identified the type of influencer
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In today’s marketing landscape, working with influencers is part of most brands’ strategy. It can lead to higher brand engagement, boost traffic to their website, expand reach and build a deeper connection with existing audiences as well as tap into new segments. However, as a marketer, finding the right influencers in your brand’s niche is
Every brand recognizes that marketing on TikTok is one of the best ways to expand their reach, increase engagement and create more positive brand associations with their target audience. But what’s the process to succeed on TikTok? Sure, you’ll want to collaborate with influencers to tap into relevant, highly engaged followers. Partnering with the right
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Are you looking for TikTok influencers to represent your brand and promote your products, but are having a hard time finding potential matches? There are so many types of influencers and trending content out there, knowing where to start can be overwhelming. Simply looking at follower count and engagement rate isn’t enough, either. Choosing the
7 Key Factors to Select the Most Relevant TikTok Influencers for Your Brand CampaignsRead More »
Views, views, views. It’s all about the views, right? Whilst the reach of a piece of content is a useful indicator to have in any TikTok marketing campaign, it’s only part of the puzzle. And, when selecting creators to work with, views and follower counts aren’t enough to decide whether they’re right for your brand.
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As a brand, you can’t afford to neglect TikTok in your influencer marketing strategy. TikTok has the potential to put your products and services in front of a highly-targeted, engaged audience, creating positive associations with your brand and driving purchase intent when executed correctly. Not to mention that the app has over 3 billion downloads,
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TIKTAL is a leading TikTok influencer marketing, advertising agency.