TikTok’s user base has grown massively since its inception, and the trend is only expected to continue. Notably, it’s primarily younger demographic has significant potential for brands: Gen-Z users make up roughly 40% of TikTok’s audience. Their combined purchasing power? A whopping $143 million. With this comes a huge opportunity to to gain exposure to consumers by […]
Need to come up with a list of potential TikTok influencers for an upcoming marketing campaign, but don’t know where to start? As a marketer new to the TikTok game, the first and most important thing to focus on is pick the right TikTok influencers for your brand. Once you’ve identified the type of influencer
Top 3 Ways to Find TikTok Influencers for Your CampaignsRead More »
In today’s marketing landscape, working with influencers is part of most brands’ strategy. It can lead to higher brand engagement, boost traffic to their website, expand reach and build a deeper connection with existing audiences as well as tap into new segments. However, as a marketer, finding the right influencers in your brand’s niche is
Every brand recognizes that marketing on TikTok is one of the best ways to expand their reach, increase engagement and create more positive brand associations with their target audience. But what’s the process to succeed on TikTok? Sure, you’ll want to collaborate with influencers to tap into relevant, highly engaged followers. Partnering with the right
The 4 Stages of Successful TikTok Influencer CampaignsRead More »
Are you looking for TikTok influencers to represent your brand and promote your products, but are having a hard time finding potential matches? There are so many types of influencers and trending content out there, knowing where to start can be overwhelming. Simply looking at follower count and engagement rate isn’t enough, either. Choosing the
7 Key Factors to Select the Most Relevant TikTok Influencers for Your Brand CampaignsRead More »
Views, views, views. It’s all about the views, right? Whilst the reach of a piece of content is a useful indicator to have in any TikTok marketing campaign, it’s only part of the puzzle. And, when selecting creators to work with, views and follower counts aren’t enough to decide whether they’re right for your brand.
How to Calculate Your Social Media Engagement RateRead More »
As a brand, you can’t afford to neglect TikTok in your influencer marketing strategy. TikTok has the potential to put your products and services in front of a highly-targeted, engaged audience, creating positive associations with your brand and driving purchase intent when executed correctly. Not to mention that the app has over 3 billion downloads,
7 Simple Steps for Brands to Start Marketing on TikTokRead More »
We started TIKTAL back in 2019, at first facing skepticism from brands who couldn’t see a direct RoI from influencer marketing on TikTok…Fast forward a few years, and TikTok is one of the most downloaded apps of all time, with over 3 billion downloads and an average engagement rate that far surpasses any other social