In today’s marketing landscape, working with influencers is part of most brands’ strategy. It can lead to higher brand engagement, boost traffic to their website, expand reach and build a deeper connection with existing audiences as well as tap into new segments. However, as a marketer, finding the right influencers in your brand’s niche is far from easy.
How can you identify who are the most relevant influencers to work with? How will you reach out to them and kickstart your campaign?
Here are 18 tools to help you do just that.
1. HypeAuditor
HypeAuditor is the first tool to consider for sourcing influencers to work on your next campaign. The tool is powered by AI and provides valuable insights around the quality of any TikTok account. It offers a free plan to try basic features, so go and check it out!
Pros:
- An impressive range of influencers across multiple niches.
- Access to data around target audience demographics.
Cons:
- Starting price is fairly high.
- Reports might take some time to generate.
How much does it cost? Starts from $299 per month.
2. TikTok Creator Marketplace
TikTok’s Creator Marketplace is one of the simplest platforms where brands and creators can meet directly. Since the Creator Marketplace has strict requirements to join, you can be sure the profiles you find on it are legit and consistent creators.
Pros:
- Data is coming from TikTok itself so is reliable.
- Comprehensive metrics analysis on influencer accounts.
- Ability to contract creators directly from the platform, as well as manage campaigns from start to finish, and track results.
Cons:
- Specific requirements to be allowed on the marketplace, requires existing ad account.
- Limited quantity of influencers (approx. 20K).
How much does it cost? Entirely free!
3. Heepsy
Heepsy is one of the leading TikTok influencer platforms. Its influencer database has over 11 million TikTok influencers across most niches you could think of. If you’re having troubles finding the right person in a specific niche, Heepsy is the place to go!
Pros:
- Flexible pricing plans.
- Broad range of influencers across niches.
Cons:
- At present, limited campaign reporting facility.
How much does it cost? From free to $269 per month.
4. Grin
Grin is a TikTok influencer platform focused primarily on the e-Commerce sector. It will help you find the right creator for your audience and manage influencer relationships across all social networks from one place. You’ll also benefit from several tracking options and detailed analysis around how your influencer campaigns are performing.
Pros:
- No need to be tech-savvy to use Grin – very user-friendly interface.
- Excellent CRM management and detailed campaign analysis.
- Database prioritizes macro and nano influencer types, making it one of the best tools for larger brands.
Cons:
- Sales reports might not be as detailed as you’d like, as there is no ability to see the breakdown of specific products within purchases.
- Some influencers have had sporadic issues connecting their social media accounts to the platform.
How much does it cost? Subscription model with custom quotes – get on a call and request a demo to get started.
5. NeoReach
NeoReach offers an extensive database of influencers, along with campaign management and analysis features. If you’re looking for an all-inclusive influencer marketing tool, this might just be the one for you.
Pros:
- Full-service offering, from campaign strategy to influencer contracts and negotiation, and insights generation.
- Monitoring tools determine whether influencers are reaching the right audience for your target niche.
- Simple to follow onboarding for new users.
Cons:
- No free plan.
How much does it cost? Subscription model with custom quotes.
6. Upfluence
Upfluence’s purpose is to help marketers run a successful marketing campaign. It gives you access to influencers from over 150 countries, their engagement rate and audience analysis so you can find the perfect match for your campaign.
Pros:
- Simple-to-use interface and smooth customer journey.
- Many filtering options to quickly narrow down your search, including keyword and brand name search.
Cons:
- Previously, issues with the emailing feature.
- Minimum subscription is 12 months.
How much does it cost? Subscription model with custom quotes (Growth, Scale, and Enterprise).
7. TapInfluence
TapInfluence is a solution for marketers looking to automate the influencer selection process as well as the creation, management, and analysis of their TikTok marketing campaigns. The software is completely automated, so will save you a lot of time!
Pros:
- Deep automation capabilities.
- Comprehensive analytics.
Cons:
- More suited for larger brands and agencies.
- Considerably smaller number of TikTok influencers compared to alternatives (550,000).
How much does it cost? Custom quotes.
8. Open Influence
Open Influence is known for its extensive TikTok database. You can easily find a partner thanks to the tool’s support and the easy-to-use search features.
Pros:
- Used by many well-known brands such as Verizon and McDonald’s.
- Database of 1.2 million creators and 300 billion searchable data points to inform influencer selection.
- Account managers available for support throughout the entire campaign process.
Cons:
- Data may not be the easies to digest, but you’ll have the help of account manager.
How much does it cost? Custom quotes.
9. TikBuddy
As the name might suggest, TikBuddy is a solution for brands who want to find the right creators to work on their campaigns.
Pros:
- Ongoing tracking to measure campaign effectiveness.
- Excellent search capability, with influencer rankings based on category, follower growth, and overall account growth.
- Free Chrome plugin available.
Cons:
- Support might take some time to respond.
How much does it cost? Custom quotes.
10. NoxInfluencer
NoxInfluencer offers an extensive database of influencers across channels, including TikTok. With this tool, you can source the right influencers, build a relationship with them, and manage your campaign all from one place.
Pros:
- Influencer database of 30 million profiles covers various categories and channels.
Cons:
- More focus on YouTube and limited selection of TikTok influencers.
- First two paid plans are limited to 3,000 basic influencer analysis per month.
How much does it cost? Starting from $1,499 per quarter.
11. Aspire IQ
AspireIQ goes beyond influencer discovery: the tool can support you with campaign management and analysis, as well as building relationships with creators.
Pros:
- Ability to receive inbound application from creators via the platform’s Creator Marketplace.
- Easy-to-use interface and easy-to-digest analytics.
Cons:
- Smaller influencer database in the millions (spread across TikTok, Meta and YouTube).
- Automated recommendations are not always the best suggestions.
How much does it cost? Custom quotes.
12. Analisa
Analisa is a great solution for small to medium-sized businesses who want to find the ideal influencers to work with. It provides detailed analysis of influencer accounts, tracks campaign performance, and much more.
Pros:
- Follow and analyse any hashtag across TikTok and Instagram.
- Deep insights on influencer accounts, competitors, and followers.
- Includes content optimization feature to discover top performing content and creators in real time.
Cons:
- Campaign performance analytics can be limited compared to alternatives.
- Reduced number of integrations available.
How much does it cost? Starting from $69 per month.
13. Kolsquare
If you need to be super efficient or simply feel lost in the endless lists of influencers out there, Kolsquare can assist you. It’s one of the more premium tools in the market, and also includes a handy Chrome extension that shows you the key stats and credibility score of any influencer page right within your browser. Neat!
Pros:
- Campaign analysis and RoI measurements.
- Excellent influencer discovery and relationship management.
- Chrome plugin to quickly analyse profiles on the go.
Cons:
- Not all niches are covered, but in the process of expanding the TikTok influencer database.
- On the pricier side.
How much does it cost? From €9,000 per year.
14. InfluenceGrid
With Influence Grid, you can find the perfect creator for your campaign based on their location, account size, niche and more.
Pros:
- Influencer profiles include detailed statistics.
- Easy-to-use interface for not tech-savvy users.
Cons:
- Relatively limited number of TikTok influencers.
- Some niches are not included.
How much does it cost? Starting from $30 per month.
15. Inbeat
On Inbeat, you can find TikTok influencers in the micro to nano categories. The tool works like a search engine for these types of creators, makes it easy to build relationships with them.
Pros:
- Affordable for small businesses.
- Ability to build long-lasting relationships with influencers from the platform.
Cons:
- Smaller influencers database.
How much: starting from $35 per month.
16. Intellifluence
Intellifluence provides everything you need for your TikTok influencer marketing, from creator discovery to campaign analysis. You can find micro and macro influencers from any niche on here.
Pros:
- Large and growing influencer base.
- No obligation for long-term contracts.
- Built-in payment feature ensuring work is completed before creators are paid.
- Offers a fully-managed service in the top tier plan.
- Support most social media channels.
Cons:
- Some of the reports lack details that most marketers would like to see.
- Limited number of campaigns unless you opt for the most premium plan.
How much does it cost? Starting from $99 per month.
17. Heartbeat
Heartbeat is a social marketing platform that provides daily tips to gain exposure, improve your engagement and grow your business. The company is still growing its influencer database, but it looks promising!
Pros:
- Motivated influencers that will help with creative ideas to meet your campaign goals.
- Consultants on hand to guide you.
- Used by over 150 brands.
Cons:
- Smaller influencer database compared to alternatives (+450,000 profiles with 6 billion total followers).
- Primarily targeting female audiences.
How much does it cost? Custom quotes.
18. Julius (previously HYPR)
Julius has acquired HYPR, one of the better-known TikTok influencer platforms out there. It has millions of creators in its database, and a super-powerful AI that lets you identify the most relevant profiles based on multiple criteria – all in a few clicks!
Pros:
- Influencers across over 100 countries.
- Detailed analysis on influencer accounts and campaign performance.
Cons:
- Could be expensive for smaller brands and agencies.
- Mobile-friendly dashboard could be improved.
How much does it cost? Custom quotes.
Conclusion
Finding the right influencer is a key element of successful campaigns, and getting it wrong is the most common cause of failure on TikTok.
Once you’ve decided on your brand goals and allocated a budget for your campaign, use any of the above TikTok influencer platforms to explore the most suited creators who can give your brand the exposure it needs.
Now, you could do it all on your own and repeat this time-consuming process for every single one of your campaigns, but why not let us at TIKTAL handle it for you? Reach out to us today, we’d love to talk!